The Feast of Fall
01. The Brief
To provide a great local offer and atmosphere for residents and office workers by creating an exciting new amenity space where visitors will want to explore and spend time.
.
02. The Delivery | Creative
Whilst working as Creative Event Producer at Kit & Caboodle I led the full event production and turn key management for the launch of YUM @Cowcorss Yards in 2018. Kit & Caboodle were engaged by Four Communications to discover and devleop creative concepts and deliver full event management for this placemaking project.
​
Making the most of the seasonal launch & foodie focus of the market, we championed the produce by designing a one day pop-up urban allotment, with a view to soften the surrounding architecture and provide a little tranquility among the hustle and bustle.
We installed a small dome structure in the central market, curated and styled with earthy props & plants to create an instagramable urban greenhouse. Throughout the day over 500 visitors entered the dome to receive a complimentary 'feast of fall' to delight the senses. The yummy offerings included complimentary panna cotta in scooped out mini-pumpkins, and luscious chocolate mousse flower pots, complete with marshmallow mushrooms and nut soil.
