Pimp My Pudding
01. The Brief
To raise awareness and drive footfall to Cowcross Yards as a new, go to destination for local workers and residents.
02. The Delivery | Creative
Whilst working as Creative Event Producer at Kit & Caboodle I worked alongside the Creative Director (Tanya Clark) to lead the full event production, creative direction and turn key management of the project. After the successful fall launch we had to raise our game and deliver visitors something extra special for the festive season.
We did just that by creating a unique food-focused activation to engage local footfall. I was responsible for sourcing and styling a real 20ft Christmas tree that was adorned with pops of pastel coloured baubles to create a pop-art style aesthetic. For the festive edible surprise I collaborated with a talented catering team to develop the pudding box concept in which visitors were encouraged to pick their own complimentary pudding from the tree. But the fun didn't stop there, as we invited guests to head to our 'Pudding Hut' to 'pimp' their Christmas puddings with a choice of delectable toppings. We further tantalised the senses with the addition of a pudding vapour machine hidden within the real tree.
